Marxism as the Mirror of Capitalism: Baudrillard and the Critique of Productivism
Introduction In the late 1960s and early 1970s, Jean Baudrillard underwent a decisive theoretical shift that would shape his later work. Writing in the context of the journal Utopie , he began to distance himself not only from classical Marxism but from a broader assumption embedded across modern thought: that production constitutes the fundamental horizon of human activity. This shift finds its most explicit formulation in The Mirror of Production , where Baudrillard advances a striking claim: Marxism is not the critique of capitalism it presents itself to be, but rather its reflection. The provocation lies in the form of the argument. Marxism does not simply fail to overcome capitalism; it reproduces its underlying categories—the primacy of labor, production, and utility—while reversing their value. What appears as critique remains internal to the same conceptual framework. Baudrillard’s project, therefore, is not to correct Marxism but to move beyond the very paradigm that su...