Saussure and Baudrillard on Value: Why Saussure Is Already Post-Referential
The Revolution of Value. AI image Abstract This article revisits Jean Baudrillard’s account of the “structural revolution of value” in Symbolic Exchange and Death through a close reading of Ferdinand de Saussure’s theory of linguistic value. Baudrillard presents contemporary culture as marked by the collapse of referential value and the autonomous circulation of signs. While this thesis appears to radicalize Saussure’s distinction between signification and value, Saussure’s own framework already defines value as differential, internal, and independent of reference. By foregrounding the primacy of relational value in Course in General Linguistics , this article argues that Baudrillard’s “death of reference” presupposes a referential grounding that Saussure had already displaced. The comparison clarifies both the limits of Baudrillard’s rupture narrative and the enduring radicality of Saussure’s conception of value. Introduction The concept of value occupies a central place in bot...