From Sign to Code: Baudrillard’s Revolution of Value
Introduction The theoretical encounter between Jean Baudrillard, Ferdinand de Saussure, and Karl Marx unfolds as more than a simple synthesis of semiotics and political economy. It is, rather, a transformation of their shared conceptual terrain. In Symbolic Exchange and Death , Baudrillard revisits Saussure’s account of linguistic value and places it in strict parallel with Marx’s analysis of the commodity, only to argue that the coherence structuring both systems has disintegrated. What emerges is not an extension of classical theory, but a mutation: value detaches from reference and begins to circulate without anchor. This article reconstructs that argument by situating Baudrillard’s reading of Saussure within the development of his earlier works. By tracing the internal relations between key terms—use-value, exchange-value, sign, and symbolic exchange—it becomes possible to grasp Baudrillard’s theory as a system whose elements derive their meaning from one another. The result is...