From Actors to YouTubers: Benjamin, Baudrillard, and Digital Authenticity

Actors and Streamers. AI art Introduction In his 1935 essay The Work of Art in the Age of Its Technological Reproducibility , Walter Benjamin described how modern technologies were transforming art and representation. One of his most insightful observations was the difference between the theatrical actor, who presents himself physically before an audience, and the film actor, whose words and gestures are fragmented by the camera and then reassembled. Half a century later, Jean Baudrillard deepened this analysis in Simulacra and Simulation (1981/1994), arguing that images no longer represent reality but generate it. Both thinkers offer key insights for understanding the new figures of the digital age—YouTubers, TikTokers, and streamers—who operate in a realm where performance is both intimate and mediated, spontaneous and staged. Stage and Screen Benjamin considered the stage as the place of presence. The theatrical actor addresses the audience directly, and this unique encounter...