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Introduction There are countless things we understand without ever being taught to understand them. We immediately recognize that a suit is formal attire, that a wedding ring signifies commitment, or that a national flag can provoke pride, reverence, or outrage. Photographs are often treated as faithful witnesses of reality, while some objects appear naturally elegant and others merely functional. We rarely stop to ask why these meanings seem so self-evident. No one explicitly teaches us most of these associations. We simply learn to inhabit a world in which they already appear meaningful. By the time we become aware of them, they have acquired the appearance of necessity. They no longer present themselves as interpretations but as reality itself. Roland Barthes devoted much of his intellectual life to questioning precisely this kind of obviousness. His work is frequently associated with hidden meanings and ideological critique, but what interested him most was perhaps something ...

Thesis Yuval Noah Harari's Homo Deus sets out to demystify some of the most influential narratives that have shaped human history. Religions, nations, money, liberal humanism, and the belief in free will are presented not as timeless truths but as historically contingent stories through which human societies have organized themselves. Yet the very discourse that dismantles these inherited myths gradually performs a comparable operation of its own. As concepts such as algorithm , data , optimization , and intelligence expand beyond their original technical meanings, they increasingly acquire the status of self-evident descriptions of reality. What begins as a historical interpretation comes to appear as the natural direction of history itself. This article argues that, although Homo Deus seeks to demystify earlier human myths, its account of Dataism increasingly operates as a modern mythology in Roland Barthes' sense. The issue is not whether Harari's predictions will...