The Re-production of Bourgeois Aesthetics: Baudrillard and the Limits of Radical Theory
Thesis This article argues that Jean Baudrillard offers a critique that extends beyond capitalism and classical Marxism to include the broader intellectual traditions that attempted to surpass them. According to Baudrillard, much of twentieth-century radical thought remains enclosed within a productivist imaginary shared with political economy itself. The “mirror of production” does not only structure economic and theoretical discourse; it also extends into desire, aesthetics, and symbolic life. As a result, the radical left may reject bourgeois morality while remaining unconsciously attached to bourgeois forms of prestige, style, and seduction. From Political Economy to Productivist Thought In The Mirror of Production , Baudrillard develops a critique that targets not only capitalism but also the conceptual foundations of Marxism. His argument is that modern theory repeatedly defines the human being through categories of labor, creativity, and productive capacity. Even emancipat...