The Soul in the Prompt: AI, Studios, and Authorship as Idea

The Secret Weapon. AI art Introduction For centuries, creating a work of art did not always require the artist’s direct intervention. Today, it may not even require a human hand. The figure of the creator as the material executor has historically been more the exception than the rule. From Renaissance workshops to digital installations — and more recently, works generated by artificial intelligence — authorship has proven to be an elusive and deeply cultural notion. What difference is there between a painter giving instructions to an assistant and one composing a prompt for an AI? Where, ultimately, does the artistic act reside? From Studios to Scripts: A Historical Continuity In the 16th and 17th centuries, painters began their careers as apprentices in the workshops of established masters. Once they gained recognition, they opened their own studios and hired assistants, who executed most—sometimes all—of the work under their supervision. Today, museums and galleries distinguish...