From Mythologies to Algorithms: Reading AI with Roland Barthes
Introduction Artificial intelligence has rapidly become surrounded by a remarkably stable vocabulary. We are told that AI is inevitable, that algorithms know what we want, that data never lies, that machines will replace human workers, and that the future belongs to those who adapt. These expressions recur in newspaper headlines, corporate presentations, political speeches, and everyday conversation with such regularity that they have acquired the character of common sense. Public debate usually concerns whether they are true. Are algorithms genuinely objective? Can AI understand us? Will automation inevitably transform every profession? Roland Barthes approached questions of this kind differently. Rather than asking whether such statements were true or false, he asked why they appeared so self-evident in the first place. The shift may seem subtle, but it changes the object of inquiry. Instead of evaluating the factual accuracy of particular claims, Barthes directs our attention to...
